Prologue
Prologue
NIL 101
NIL 101•The Setup
What NIL actually means, where the money comes from, and the four players carrying it into the biggest season of their lives — the setup before the stories begin.
A Lookhu Original Production
Play Money
Docuseries•Season One•5 Episodes•Coming Soon•2026NIL ERA
Five of the most electric young players in the country chase the biggest season of their lives — the brands, the money, and the pressure of the NIL era, captured from the high school spotlight to the college stage.
5.0Viewer Rating
We think you'll love thisA Lookhu Original Production
Available on all major devices
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Season One
The Players
Start with the NIL setup, then one episode on each of the four players.
Episode 01
Episode 01
First Year Fire
Nigel James Jr.•#0•Marquette•Guard
Milwaukee runs through a freshman floor general already playing like a veteran.
Episode 02
Episode 02
The Takeover
Nyk Lewis•#1•VCU•Forward
A freshman season in Richmond that nobody saw coming — and the spotlight that came with it.
Episode 03
Episode 03
Legacy in Motion
Kiyan Anthony•#1•Syracuse•Guard
Syracuse, a famous father, and 840 thousand eyes watching every step of a first collegiate season.
Episode 04
Episode 04
Next Up
AJ Dybantsa•#4•BYU•Forward
The projected number one pick carries a program, a fanbase, and a family name into every gym.
The Series
THE STAKES ARE REAL
In a pivotal era for high school basketball and the transformative world of college sports, PLAY MONEY takes viewers behind the scenes into the lives of senior high school basketball players as they navigate the pressures of college recruitment and the world-altering opportunities surrounding NIL deals.
This gripping docuseries captures the dreams, sacrifices, and triumphs of athletes at the threshold of greatness.
Format
Docuseries
Season One
Basketball
Journey
High School → College → NBA Prospect
Theme
NIL, Recruitment & the Road to Pro
Brand Partnerships
SPONSOR THE SHOW
Partner with Play Money and get your brand in front of the next generation of athletes, creators, and fans — across the show, live events, and the LOOKHU platform.
Show Sponsorship
Get your brand featured in Play Money Season 1 and future seasons — on-screen placement, athlete integrations, and branded segments.
Product Placement
Put your products directly in the show. From gear to tech, our athletes use and showcase real brands in every episode.
Live Event Partnerships
Co-sponsor live basketball tournaments, showcases, and athlete events — streamed in real time through LOOKHU to a global audience.
LOOKHU Distribution
Your brand reaches LOOKHU's audience of over 3 billion users worldwide across live streams, VOD, and digital content.
Powered by LOOKHU
3B+ Users
Worldwide reach across LOOKHU's streaming platform
Distribution Partners
PRIME VIDEONETFLIXA&EPEACOCKPARAMOUNT+TUBIHGTV
For Ballers Everywhere
YOU COULD BE NEXT
Play Money is more than a show — it's a movement. Upload your game footage, highlights, or story and get your content in front of our audience. We're actively looking for the next generation of ballers to feature on our feeds and potentially cast in a future season.
Your highlights shared on our social feeds
A chance to be featured in a future season
Submit game footage, photos, mixtapes & more
Community Love
BALLERS ARE TALKING
Real athletes. Real earnings. Real community.
"I uploaded my highlight reel and it went live on Play Money within days. The exposure I got was unreal — brands started reaching out to me directly. This platform is built different."
Jaylen Carter
@jaylen_carter
Wide Receiver"Having my own Play Money card is crazy. My whole team copped one. I'm earning off every sale and the card looks fire. This is the future of athlete branding for real."
Diego Santos
@diegosan23
Guard"I created my Play Money card and the exposure has been insane. Scouts are seeing me, fans are buying my card, and I'm earning passive income just for being me. This is what the future looks like for football players."
Jordan Reyes
@jreyesmlb1
Middle LinebackerTwo Ways To Get Paid
GET PAID TO PLAY
Choose your lane — sell our official merch and earn 20%, or build your own brand and keep 70% of every sale.
20%
Affiliate Program
No design work. No upfront cost. Simply share your unique affiliate link and earn 20% commission on every sale of official Play Money merchandise.
T-Shirts, Hoodies & Hats
Earn on every sale you drive
Just share your link — we handle the rest
70%
Creator Program
Build your own brand. Design a custom trading card, jersey, or signature shoe with your name on it — and keep 70% of every sale you make.
Custom Trading Card with your stats
Personalized jersey with your name & number
PM-1 Signature Shoe — your colorway
The Vision
A FRANCHISE BUILT FOR
EVERY SPORT
Play Money isn't just a basketball show — it's a franchise series designed to follow the top NIL athletes across all popular high school and college sports.
5 Athletes Per Season
Each season follows five elite high school athletes through their journey to the pros.
The NIL Revolution
Explore how Name, Image, and Likeness deals are transforming young athletes' lives.
From Prospect to Pro
The complete arc — high school stardom, college recruitment, and the dream of going pro.
Franchise Format
A repeatable blueprint across every popular high school and college sport.
EXPANDING ACROSS MAJOR SPORTS
LIVE
Basketball
Season 1 — In Production
Football
Season 2 — In Production
Baseball
In Development
Golf
In Development
Soccer
In Development
Ice Hockey
In Development
Boxing
In Development
Lacrosse
In Development
PLAY MONEY is designed as a comprehensive franchise tracking elite high school and college athletes across every major sport. Each season follows the NIL era's top rising stars as they navigate recruitment, endorsement deals, and the journey toward professional prospects.
Community Access Token
GET $PLAYM
$PLAYM unlocks exclusive Play Money content, athlete stories, merch drops, live events, and community experiences — delivered to your wallet on Solana.
Built on Solana$PLAYM is a digital community access token. It is not stock, equity, a security, or an investment contract. It does not provide dividends, profit-sharing, or ownership rights in Play Money, Lookhu, Chainfuelz, or any affiliated company.